Step Into a Sustainable Future for Commercial Cleaning and Laundry

· Editorial

When you step into THAIFEX - HOREC Asia (6-8 March 2024, Bangkok), you will be entering an exhibition hall, but truly you’ll be stepping into the future. It’s here you will find a showcase of the latest and greatest innovative solutions for equipment and products to enhance your cleaning and laundry services, or ‘laundrycare’ as it’s commonly becoming known.

Attending THAIFEX - HOREC Asia will help industry professionals to make clear decisions to put their organisation forward in terms of energy efficiency, sustainability, and ecology. It’s the best way to move forward to uphold impeccable hygiene standards in food preparation areas, dining spaces, and guest accommodations.

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Eco-Friendly Innovations

THAIFEX - HOREC Asia spotlights sustainability with products that align with the booming eco-market. Vendors are offering solutions like biodegradable detergents, innovative solvents, and polymers that are designed to lessen environmental impact.

HOBART Thailand will showcase their Two Level Washer, a dishwasher that saves on time, manpower and space, as its footprint has the double capacity within the one machine, which helps reduce water and detergent use by up to 30%.

Laundrycare products, worth US$76 billion today, are estimated to reach a staggering market value of $110 billion by 2025, which resonates with the growing eco-consciousness of consumers, and as a result of R&D that has been focussed on creating green alternatives to traditional chemical-based products and solutions.

Exhibitors like Achlor Chemical Ltd. will show their solutions for environmental disinfection and swimming pool water treatment, together with a wide range of disinfection products suited for different applications, including industrial water treatment, swimming pool care, and various household and commercial settings.

Smart Technology in Laundry

Imagine laundry systems, like those from exhibitor Electrolux Professional, that are equipped with IoT capabilities to offer real-time monitoring and operational efficiency.

As Tjin Hokkho, Professional LAC Application Specialist at Electrolux explains, his company offers advanced machines that help marry laundry management with convenience in a manner that lowers the total operating costs of your professional laundry without compromising on throughput. For example, their machines help commercial laundries save up to 40% in running costs as their new ranges of commercial washers are designed to use the lowest possible water, energy and detergent consumption.

Electrolux will showcase Professional lagoon® Advanced Care, a solution for cleaning delicate garments, like coats or saris, wedding dresses or kimonos, tuxedos or cocktail dresses, along with wool blankets and viscose curtains. It also cleans leather, shoes and sneakers. It is a wet cleaning system that is the first 1-hour-Dry2Dry machine.

Modern laundry machines also feature Intelligent Dosing, a mechanism that automatically adds precise amounts of detergent, softener, and chemicals, which results in less waste of resources to deliver the best possible outcomes.

And, at the end of the washing cycle, you have the latest tumble dryers which offer up to 65% savings on energy consumption and yet feature the shortest drying times achievable.

For efficiency, the latest washing machines and dryers connect using IoT technology to remotely monitor their progress and performance, freeing the operator to do other meaningful work

Sustainable Packaging and Waste Reduction

Laundrycare packaging today ranges from concentrated solutions and tablets to laundry sheets that can be used multiple times, or refillable containers which help minimize plastic waste. These new formats reduce the overall environmental impact of such products.


Sparkle at THAIFEX - HOREC Asia 2024

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At THAIFEX - HOREC Asia we are illuminating the path towards a more sustainable, efficient, and customer-centric approach in cleaning and laundry services for HoReCa (hotels, restaurants, and catering services). Here you'll find products, visions and values that align with your commitment to a greener, more sustainable future.

Watch some one hundred skilled Thai hotel housekeepers vie for a coveted ‘Thailand Ultimate Housekeeping Champion’ title, as they demonstrate their prowess and excellence at keeping cleanliness. Witness best practice as they compete in a Bed Making Competition, a Flower Arrangement Competition, a Towel Folding Competition, and a Speed Housekeeping Cleaning Challenge. This is a networking opportunity that unites all Housekeeping Clubs and Associations in Thailand.

Mark your calendars for 6-8 March 2024, and join us to explore a world of knowledge, products, and practices that will redefine your approach to hotel cleanliness and sustainability.



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  • The cleaning and laundry care market in Asia is expected to achieve a revenue of US$76.20 billion in 2023, with an annual growth rate of 4.33% projected from 2023 to 2028. The market’s largest segment is the segment Laundry Care with a market volume of US$43.36bn in 2023. The laundry care market in Asia is expected to reach US$7.69 billion, and it’s projected to grow at an annual rate of 8.55% from 2023 to 2028, reaching US$11.59 billion by 2028. Statista reports the revenue in the cleaning and laundry care market in Southeast Asia is expected to grow to US$18.53bn in 2023, with an annual growth rate of 3.52%. The market’s largest segment is the Laundry Care segment, with a market volume of US$9.65bn in 2023. Asia is home to some of the world’s largest manufacturers of washing machines and laundry equipment. Companies like Samsung and LG are well-known for their innovations in this field
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