Hoteliers, Restaurateurs, Housekeepers, and Baristas alike Spotlighted at THAIFEX - HOREC Asia 2024

· Press Release

Action-packed events, including the THAIFEX - HOREC Academy, the Thailand Ultimate Housekeeping Challenge, and the ASEAN Barista Team Championship will be held at THAIFEX - HOREC Asia 2024, 6-8 March 2024, to help raise standards and redefine the ASEAN HoReCa sector for the future.

broken image

The upcoming THAIFEX - HOREC Asia 2024 trade show isa game changer for the hospitality industry sectors of hotels, restaurants, and catering (HoReCa). Groundbreaking innovations for the HoReCa sector will be presented at the exhibition alongside a series of events that will showcase current best-in-practice techniques, and immerse hospitality professionals in a deep learning experience. It all takes place 6-8 March 2024 at IMPACT Muang Thong Thani, Bangkok, Thailand.

To raise the bar for Southeast Asia’s hospitality industry professionals, the lineup of educational, competitive, and
special events at THAIFEX - HOREC Asia 2024 include:

These events are designed toeducate, inspire, and set new standards for hospitality professionals. They offer a unique opportunity to learn about the latest trends, products, and solutions in the hotel, restaurant, and catering (HoReCa) industry.

Mathias Kuepper, ManagingDirector, and VP Asia-Pacific of Koelnmesse, co-organisers of THAIFEX - HOREC Asia 2024, says: "THAIFEX - HOREC Asia 2024 promises to be an unforgettable experience for every hospitality professional. It will be remembered as the place where groundbreaking trends and innovations in the HoReCa sector have come to life.”

“With the THAIFEX - HORECAcademy, Thailand Ultimate Housekeeping Challenge, and ASEAN Barista Team Championship, we are setting new standards in hospitality excellence. It's a unique chance to gain unparalleled insights, network with the best in the industry, and experience firsthand the future of hospitality. Missing this event means missing out on the opportunity to elevate your skills and business to the forefront of the industry," Mr Kuepper added.


About the Events

broken image

For a transformational experience, industry insiders have theopportunity to elevate their expertise at THAIFEX-HOREC Academy 2024. With 65 HORECA experts (including Matthew John Knights, Chief Hospitality Group Officer, Asset World Corporation and Dr Niramol Lindanuwat, Chief People Officer, Dusit International), 24 hours of a dynamic program, 36 live conferences, 13 live demos, and 2 live stages, it's an event not to miss.

Specifically tailored for hotel andrestaurant industry insiders, the Main Stage is a gateway to learn the latest growth strategies, hospitality & food service trends, and best practices. On the Main Stage, eight main tracks will cover core topics of industry leadership, future-proofing your business, optimising hotel performance, embracing technology and sustainability, redefining hospitality leadership, wellness trends, and the future of gastronomy.

Plus, witness seasoned experts givehands-on, compelling demonstrations at the exciting Demo Stage.

At THAIFEX – HOREC Academy, participantswill gain insights from authoritative voices; learn to comprehend the dynamics of today's HoReCa sector, and grasp what it signifies for the future.

Get ready for an enlightening experience!Prepare for a spectacular showcase with leading companies and culinary maestros. Explore interactive sessions at the Demo Stage: Boulangerie,
Patisserie, Culinary, Ice-Cream Workshops, and Barista Demos.


broken image

2. Thailand Ultimate Housekeeping Challenge

The inaugural ThailandUltimate Housekeeping Challenge will see some one hundred skilled Thai hotel housekeepers vie for the coveted ‘Thailand Ultimate Housekeeping Champion’ title. To earn it, they will demonstrate theirprowess and excellence at keeping cleanliness by competing in a Bed Making Competition, a Flower Arrangement Competition, a Towel Folding Competition, and a Speed Housekeeping Cleaning Challenge.

Helmed by four associations:Executive Housekeeper Association, Chiangmai Housekeeping Club, The Housekeepings Club of Eastern Region of Thailand and Housekeeping Management Club Phuket and Andaman, the Thailand Ultimate Housekeeping Challenge aims to foster collaboration among members and drive discussion about housekeeping standards, sustainability, and technology-driven solutions.

broken image

3. ASEAN Barista Team Championship

Brewing excellence: In association with the ASEANCoffee Federation, the ASEAN Barista Team Championship unites the finest and most distinguished baristas from across the ASEAN region to vie for the coveted team title. Their dedication to exceptional service will be rigorously assessed with a focus on speed, precision, and craftsmanship, all under the discerning eyes of a panel of industry experts.

This thrilling competition begins with a practiceday on March 6th, followed by intense showdowns starting on March 7th and culminating with the final rounds on March 8th. The grand prize includes both a Runner-Up Set and a Champion Set, with a total prize pool of up to USD 11,000. Witness the region's top baristas display their mastery and passion for coffee. The prize-giving ceremony on March 8th at 3 pm promises to be a moment of celebration and recognition. Join us in celebrating the art and science of coffee brewing and support these talented baristas as they compete for glory.

This unforgettable coffee experience is madepossible by the official sponsors: MILKLAB (Official Alternative Milk), MiiR (Official Brewing Equipment), Starbucks Coffee Company (Official Espresso Coffee), Scotsman Ice (Official Ice Maker), KINTO (Official Takeaway Cup), Faema (Official Espresso Machine), Mazzer distributed by Aroma Thailand (Official Espresso and Filter Grinder), Aroma Thailand (Official Filter Coffee) and Aroma Thailand (Official Syrup).

For more information, please visit 


Media Resources



Department of International TradePromotion, Ministry of Commerce, Thailand

The Department ofInternational Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facility, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. 


About the Thai Chamber of Commerce

The ThaiChamber of Commerce represents as the Thai private sector to facilitate business and trade as well as to serve as the central coordinating agency between the government and private sector, and also helps to promote trade, business and economic cooperation including, build relationships between Thai and partner countries at the bilateral and multilateral level as well as plays a proactive role in representing the interests of the local Thai business community.


Koelnmesse Asia Pacific – GlobalCompetence in Food and FoodTec

Koelnmesse is aninternational leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further Information is available at:


Fact Sheet: THAIFEX - HOREC Asia 2024 Special Events

The following is a summary of the special events held at THAIFEX - HOREC Asia 2024. For complete program details and registration, please visit


  • Description: The THAIFEX – HOREC Academy offers an immersive learning experience forindustry professionals. It provides access to leading experts, dynamic forums, live culinary demonstrations, hands-on workshops, and invaluable sessions with industry luminaries.
    Objective: The Academy aims to enrich professionalswith cutting-edge insights, fresh perspectives, and best practices, equipping participants with the expertise and skills needed to excel in the ever-evolving Hotel, Restaurant, and Catering (HoReCa) industry.
  • Main Stage Topics (March 6-8, 2024):
    • Leadership in Hospitality
    • Future Proofing Your Business by HSMAI
    • The New Hospitality: Exploring Hotel Tech and Solutions
    • Embedding Sustainability into Hotel Design andOperations
    • Adapting to Workforce Challenges through Innovationby AIHM
  • Demo Stage: The Academy features various workshopsand demonstrations, including culinary labs, patisserie workshops, sustainable bar and cocktail workshops, and more.

Thailand Ultimate Housekeeping Challenge:

  • Description: The inaugural Thailand UltimateHousekeeping Challenge is a groundbreaking competition aimed at showcasing the highest standards in housekeeping within the region, setting new industry
  • Networking Opportunity: This competition offers aunique networking platform for Housekeeping Clubs and Associations in Thailand, fostering collaboration and knowledge exchange.
  • Global Industry Trends: The three-day event willalso feature discussions on global industry trends, with a focus on sustainable practices, green initiatives, and technology-driven solutions to enhance efficiency and job satisfaction in the housekeeping sector.
  • Event Highlights:
    • Day 1 (March 6, 2024): Opening Session, Seminar& Workshop, Bed Making Competition
    • Day 2 (March 7, 2024): Flower ArrangementCompetition, Towel Folding Competition
    • Day 3 (March 8, 2024): Speed HKP CleaningChallenge, Cocktail Reception Party, Award Ceremony & Closing Ceremony

ASEAN Barista Team Championship:

  • Description: The ASEAN Barista Team Championship2024, held alongside THAIFEX – HOREC Asia, gathers baristas from the ASEAN region to compete in delivering top-quality service, quality, and accuracy.
  • Date: March 6 to 8, 2024
  • Competition Format: Baristas from the ASEAN regionwork as teams to provide the highest-quality service, with their speed, accuracy, and craftsmanship evaluated by expert judges.
  • Video Link: Watch the ASEAN Barista Team Championship

Media Contacts


Illka Gobius

Mobile: +65 97698370



Faith Lim

Tel: +65 9230 6126